About IAM

As a photographer who has spent the past decade capturing the strength, resilience, and beauty of women, I realized how often women forget their own worth. Having gone through the journey of adapting to a new culture, learning a new language, building a family, and becoming a mother, I understand firsthand the challenges women face. Building a successful business and thriving as a working woman has been a complex yet rewarding journey for me.

Throughout these experiences, I’ve seen the importance of self-development and the journey to understanding what women want and who they aspire to be. These challenges and triumphs have shown me how crucial it is for women to have constant reminders of their intrinsic value and potential.

This inspired me to create IAM, a jewelry brand with a purpose—to remind women of their intrinsic value and inspire them not to forget who they are and how amazing they are. Each piece in our collection is a symbol of strength, beauty, and self-worth, designed to be a constant reminder of their unique qualities.

Together with my husband, who has been my partner from the start of our photography studio, we bring you IAM. Our mission is to support and empower women everywhere, celebrating their individuality and encouraging self-love and self-development. No matter where you are or what your journey looks like, remind yourself: I am enough, I am loved, I am grateful, I am confident, I am worthy.